Humanitarian Decision-Makers allocate resources and make strategic choices that shape humanitarian programs. They work across crisis response and resilience-building, often holding leadership roles in large NGOs, UN agencies, or government bodies. While they may not be technical experts, they recognize the importance of data and emerging technologies in improving efficiency, scalability, and outcomes. They are driven to ensure new tech investments are effective, but navigating the landscape of Earth science approaches can be complex. With dwindling budgets, shifting donor priorities, and pressing humanitarian needs, they balance risk, innovation, and impact.
gathering insights from their teams – many of whom may be
Data Driven Humanitarians – who interpret Earth observation data and translate it into actionable insights, and scaling tech-powered programs. Rather than experimenting with emerging tech for its own sake, they prioritize tools that can be integrated into existing workflows and rapidly prove their value.
Growing crisis & rapidly shrinking funding
They must navigate budget constraints (including those spurred by current events such as USAID effectively being dissolved), shifting donor priorities, and increasing humanitarian needs, while also balancing addressing short-term needs with building long-term capacity
Pressure to make quick funding decisions
Humanitarian Decision Makers often need to approve proposals or allocate resources without deep technical understanding of emerging technologies.
High transaction costs for tech partnerships
Finding and vetting the right technical partners can be time-consuming, and many organizations lack in-house expertise and full-time staff to facilitate the process.
Limited technical literacy or resistance to new tools
Humanitarian Decision Makers may face internal resistance to adopting new technical tools, or they themselves may not be familiar with satellite tools and data, making it difficult to assess which technologies are worth investing in.
Navigating funder politics
Donors are often more excited about new, hype-driven tech rather than the most impactful solutions, forcing decision-makers to advocate for what actually works.
Institutional resistance to change
Even when they see value in new approaches, many Humanitarian Decision Makers in large organizations face bureaucratic inertia and internal skepticism about adopting new approaches.